Get Clear.
Gain Confidence.
Be Courageous.

Andrew Gorter
Certified Pinnacle Business Guide
After 25 years of leading organizations, I understand the rise and fall from reaching a summit to hitting a valley. It takes grit. I’ve learned that there is no way to fully predict the challenges when we start, but that there are people and support available when we need them. My approach is to partner with you and your Leadership Team to access the right tools and develop a customized solution for you and your business.
Equip your team with the Pinnacle Principles
You want your business to grow and the Pinnacle Principles will get you there. Implementing the tools will get you the best people, develop the best processes and help you act on the right priorities to reach your Pinnacle.

The Pinnacle Principle
People
Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

The Pinnacle Principle
Purpose
The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

The Pinnacle Principle
Playbook
“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

The Pinnacle Principle
Performance
Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

The Pinnacle Principle
Profits
A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

The formula to success: the Pinnacle Model
People + Purpose + Playbook + Performance = Profits
People
Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.
Purpose
Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.
Playbook
“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.
Performance
Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.
Profits
NEED to think about it? Let's talk!
I want to answer your questions and send you a copy of the book, Pinnacle. The book will give you a fantastic overview and help you get clear about which way to go.
Provide your contact info below and we’ll schedule a short call.
The Pinnacle principle
+ real human connection
= unbelievable results

Andrew Gorter, D.Min., MCC
(616) 218-9278
Andrew@PlusOneCoaching.com
